1. Create an industry leading growth strategy
We developed the first ever Garden Care Category Vision, enabling a global business to change the conversation and truly inspire key customers with concepts for future growth!
Key Deliverables:
- Interrogate insights to widen understanding of key category dynamics, identify issues and highlight opportunities
- Develop simple and compelling Category Growth Drivers with associated strategy platforms
- Link strategy to action through creative ideation of aligned Shopper Activations and NPD Initiatives
- Provide clear POP recommendations, by channel, brought to life through perfect store visuals
- Deliver internal launch/immersion and engaging/interactive external selling materials.
I really felt involved and empowered to help shape the future direction of the business throughout the process.
To involve a cross section of the business in the interactive sessions was a great way to drive ownership. It has been a pleasure working with Catcom.
Marketing Manager