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8. Build and coach core principles for selling a Category Strategy

We developed core principles required for effective trade engagement when selling the Category Vision to trade customers and worked alongside commercial teams to embed them.

Key Deliverables:

  1. Clarity on key roles and responsibilities between cross functional teams when launching a Category Vision
  2. Providing simple templates and check lists to follow when tailoring a Category Vision presentation for a specific customer
  3. Integrating any identified customer specific category issues or opportunities, to generate a more compelling and action-oriented solution for customers
  4. Advice on content style, delivery approach and leave-behinds for key Customers

This support, provided by Catcom, will enable our teams to better sell our vision for category growth.
Category Director