8. Build and coach core principles for selling a Category Strategy
We developed core principles required for effective trade engagement when selling the Category Vision to trade customers and worked alongside commercial teams to embed them.
- Clarity on key roles and responsibilities between cross functional teams when launching a Category Vision
- Providing simple templates and check lists to follow when tailoring a Category Vision presentation for a specific customer
- Integrating any identified customer specific category issues or opportunities, to generate a more compelling and action-oriented solution for customers
- Advice on content style, delivery approach and leave-behinds for key Customers
This support, provided by Catcom, will enable our teams to better sell our vision for category growth.