2. Improve a commercial team’s capability in turning insight into action
We designed and delivered a Category Capability program to build a better understanding of how to identify and unlock Category Insights for any commercial function!
- A 1 day training module which has a simple and memorable 3 step approach to identifying and unlocking Category Insights
- Clear templates to provide visual prompts when working through the process outside of the training program
- Providing a consistent approach to Category Insight interpretation
- Developing the ability to condense the finding into an engaging presentation of the issues and opportunity for a customer/channel
- 10 courses ran with 93% feedback score on content and 98% score on delivery
Simple, easily digestible concepts with a logical flow. Great use of recaps to check knowledge progression and learning. Good training material handouts.
Head of Category & Shopper
Great structure, flow, approach and tools. Built to accompany Selling Skills Training and not replace. A reminder of Category over brand focus to achieve results.