Laura’s career is one of the most varied in the business — and that’s precisely the point. She began in fashion retail marketing, designing and delivering training programmes and in-store brand campaigns, before moving into grocery retail as a Category Marketing Manager responsible for category visions, range reviews, space planning and new store format design across almost every aisle. From there she moved into Customer Marketing Director roles at Gallaher and GSK, leading teams across ten categories and every dimension of category strategy. Add sixteen years of consultancy — including time at Kantar and eight years at Catcom — and you have someone who has genuinely worked every side of the table: retailer, brand owner, shopper, creative and consultant.

That breadth is what makes Laura exceptional at what she does. With 25+ years of category vision, ranging and space strategy across an unusually diverse range of categories, she brings a depth of perspective that most consultants simply cannot match. She’s known for being thorough, articulate and direct — someone with clear, well-supported opinions and the confidence to challenge existing assumptions and ask the uncomfortable questions. Her proudest work reflects that philosophy: redesigning GSK’s commercial planning process to break down the silos between brand, channel and category, creating a fully integrated approach that was subsequently adopted internationally. Positive, tenacious and genuinely passionate about the work, Laura delivers quality and quantity without compromise.