5. Engage trade customers through shopper research
We analyse the output from a new shopper study and created trade engagement workshops to upweight customer engagement levels.
- Complete market assessment for core categories to determine the most appropriate messaging and focus for trade engagement materials
- Delivery of trade focused key insights presentations summarising the output of the shopper study and covering strategic themes and opportunity identification
- Development of specific customer facing presentation, including merchandising blueprints
- Conducted trade workshops with key customers.
The specific complexities of the category were superbly managed, allowing for delivery of outstanding results.