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4. Create a channel specific category growth strategy

We created a channel specific category strategy and POP vision that allowed a leading snacking company to facilitate growth in a fast-developing market.

Key Deliverables:

  1. Total Better For You snacking category defined for the segment with further segmentation of Snack Bars
  2. Simple fixture blueprints completed for most common fixtures across the channel
  3. Aligned core range for channel agreed internally
  4. Share of range increased

Catcom were able to demonstrate not only their real expertise in category consultancy, but also they tailored their approach to the size, capability and resource of our business.

Sales Director