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6. Develop an award winning channel growth strategy

We worked with our client to develop an award winning insight-based strategy to gain a wider voice within Convenience and help resolve a significant under-trade within this channel.

Key Deliverables:

  1. Insight analysis to identify channel growth opportunities – 1. Ease of Shop; 2. Value for Money; 3. Occasion based solutions
  2. 4P plan developed aligned to Category Growth Strategy
  3. Provided input to marketing to ensure focus on channel led innovation
  4. Worked alongside a creative agency to bring strategy alive – creating a customer selling tool and supporting its delivery
  5. Internal conference set-up to launch strategy
  6. Customer launch presentations

Catcom are great strategic thinkers but with real experience of getting stuff done with the customers we work with.
Category & Insight Director