6. Develop an award winning channel growth strategy
We worked with our client to develop an award winning insight-based strategy to gain a wider voice within Convenience and help resolve a significant under-trade within this channel.
- Insight analysis to identify channel growth opportunities – 1. Ease of Shop; 2. Value for Money; 3. Occasion based solutions
- 4P plan developed aligned to Category Growth Strategy
- Provided input to marketing to ensure focus on channel led innovation
- Worked alongside a creative agency to bring strategy alive – creating a customer selling tool and supporting its delivery
- Internal conference set-up to launch strategy
- Customer launch presentations
Catcom are great strategic thinkers but with real experience of getting stuff done with the customers we work with.
Category & Insight Director