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About Catcom

1st choice for category and shopper expertise

Catcom provides first class action oriented category and shopper support.

Working globally with manufacturers and retailers across multiple product categories and trade channels to deliver real commercial benefits.

LIVE IT

We base our work on Real & Relevant experience.

KNOW IT

We are a team of Specialists in the area.

DO IT

We have an emphasis on Practical Application.

What we do

Do
What we

CATEGORY STRATEGY

We will work with you to define the pathway to success for your categories.

This can be achieved through creating a compelling and engaging vision for your category from scratch or from existing insights. We can also help you to make the most of any existing Vision/Strategy work that may require tailoring for specific channels.

CATEGORY EXECUTION

We will ensure that you’re flawlessly executing the plans you have in place.

We can support you throughout all areas of category development including the capability to deliver range reviews, planograms, Point of purchase visions and promotional evaluation.

CHANNEL PLANNING

We will help you identify, prioritise and execute against channel specific challenges.

Our team have real world experience of navigating the complex channel architecture of FMCG and beyond. Through a structured approach, we make identifying opportunities and prioritising time and resource a lot simpler.

SHOPPER ACTIVATION

We will ensure that you’re fully maximising the power of shopper insights in your activation.

Understanding your shoppers is the key to unlocking the true potential within any category. We can work with you and your existing insight to understand your shopper’s motivations and behaviour and how this influences their path to purchase.

How we work

Work
How we
CONSULTANCY

CONSULTANCY
Delivery of expert advice and tools aligned to a clear brief and objectives.

CAPABILITY

CAPABILITY
 Development and delivery of bespoke Category/Shopper capability programmes.

FACILITATION

FACILITATION
Full management & facilitation of cross-functional internal or external workshops.

RESOURCE

INTERIM RESOURCE
Provision of first class experts to deliver against defined roles/tasks.

Our Coverage

Coverage
Our
Multiple Categories
HEALTH & BEAUTY | IMPULSE | BWS | GROCERY | DIY | PETCARE
Multiple Channels
RETAIL | WHOLESALE | ONLINE | FOODSERVICE | ON TRADE
Global Coverage
EUROPE | NORTH AMERICA | NORTH AMERICA | MIDDLE EAST | ASIA

Our Team

Team
Our

The entire team share our passion, our guiding principles and have held senior positions in either Category or Shopper functions, ensuring a consistently exceptional delivery.

PAUL
Director

With over 20 years FMCG experience, Paul has developed a core strength in practical application and simplifying complex challenges. He has worked in senior sales, customer marketing, and category management roles for Coca-Cola Enterprises, KP Foods, and United Biscuits in addition to 10 years consulting for many global branded manufacturers. Having worked across all trade channels his passion and knowledge excels in wholesale, foodservice and convenience impulse environments.

PAUL
PAUL
Director
PAUL
Director

With over 20 years FMCG experience, Paul has developed a core strength in practical application and simplifying complex challenges. He has worked in senior sales, customer marketing, and category management roles for Coca-Cola Enterprises, KP Foods, and United Biscuits in addition to 10 years consulting for many global branded manufacturers. Having worked across all trade channels his passion and knowledge excels in wholesale, foodservice and convenience impulse environments.

GAVIN
Director

Gavin started his career at Nielsen 20 years ago and followed this with senior category and customer marketing roles at United Biscuits, Pepsico, and Accolade. He has worked as a consultant since 2011 and this, alongside his prior roles, has ensured a broad level of experience across many categories, channels, and markets. Gavin’s real strength is his ability to interpret insight and develop actionable strategies.

GAVIN
GAVIN
Director
GAVIN
Director

Gavin started his career at Nielsen 20 years ago and followed this with senior category and customer marketing roles at United Biscuits, Pepsico, and Accolade. He has worked as a consultant since 2011 and this, alongside his prior roles, has ensured a broad level of experience across many categories, channels, and markets. Gavin’s real strength is his ability to interpret insight and develop actionable strategies.

ROBIN
Director

Robin has over 20 years of FMCG experience gained at Carlsberg, United Biscuits, and Nestle. He has worked in multiple category, insight and shopper roles and has provided successful leadership to best in class category teams. His significant experience in frontline customer facing roles has resulted in a real ability to turn theory and data into customer ready initiatives.

ROBIN
ROBIN
Director
ROBIN
Director

Robin has over 20 years of FMCG experience gained at Carlsberg, United Biscuits, and Nestle. He has worked in multiple category, insight and shopper roles and has provided successful leadership to best in class category teams. His significant experience in frontline customer facing roles has resulted in a real ability to turn theory and data into customer ready initiatives.

Clients & Testimonial

Clients
Our
What our clients say about us

  • Although initially brought in to fulfil a single brief Catcoms strong understanding of our company values, proactive approach and first class delivery have led to them working with us for over 18 months on a number of projects supporting global brand activation and category toolkits.

  • Catcom consultants have consistently proved a real ability to add value to our business and each consultant has come with clear category expertise and strong commercial background. Catcom have quickly taken a leading role in complex projects to deliver outstanding results.

  • I have been impressed by the speed at which Catcom have created actionable solutions to our needs through training creation and delivery to participation in international deployment. Catcom have been in direct contact with my teams globally with outstandingly positive feedback.

  • Catcom’s delivery and thought leadership on this project was excellent. The interaction with key stakeholders has been fantastic and there is nothing but praise for you guys from the team.

  • How Catcom managed to navigate their way through the quantity & complexity of such diverse information I’ll never know but the outputs are fantastic & I can’t wait to share them with our key accounts.

  • Working with CatCom has significantly up-skilled our team; their consultants provide hands-on support and deliver practical best practice that really made a difference with our customers.

  • Although initially brought in to fulfil a single brief Catcoms strong understanding of our company values, proactive approach and first class delivery have led to them working with us for over 18 months on a number of projects supporting global brand activation and category toolkits.

  • Catcom consultants have consistently proved a real ability to add value to our business and each consultant has come with clear category expertise and strong commercial background. Catcom have quickly taken a leading role in complex projects to deliver outstanding results.

  • I have been impressed by the speed at which Catcom have created actionable solutions to our needs through training creation and delivery to participation in international deployment. Catcom have been in direct contact with my teams globally with outstandingly positive feedback.

  • Catcom’s delivery and thought leadership on this project was excellent. The interaction with key stakeholders has been fantastic and there is nothing but praise for you guys from the team.

  • How Catcom managed to navigate their way through the quantity & complexity of such diverse information I’ll never know but the outputs are fantastic & I can’t wait to share them with our key accounts.

  • Working with CatCom has significantly up-skilled our team; their consultants provide hands-on support and deliver practical best practice that really made a difference with our customers.

Industry News

News
Industry

News1

News2

News3

  • Shopper's moment of truth While adland has been seduced by the worlds of social, content and technology, a tangible trend has been brewing in the structure of traditional ad shops: the rise of shopper marketing. Shopper's moment of truth While adland has been seduced by the worlds of social, content and technology, a tangible trend has been brewing in the structure of traditional ad shops: the rise of shopper marketing.

Contact Us

Contact
Contact Us
Telephone:
Paul: 07950 724982
Gavin: 07843 390836
Robin: 07788 215450

Email:info@catcominternational.co.uk or
use the contact form below.
Address
Wyvols Cout
Swallowfield
Berkshire
RG7 1WY