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About Catcom

Catcom provides first class action oriented category and shopper support.
Working globally with manufacturers and retailers across multiple product categories and trade channels to deliver real commercial benefits.
LIVE IT
KNOW IT
DO IT
What we do
CATEGORY STRATEGY
We will work with you to define the pathway to success for your categories.
This can be achieved through creating a compelling and engaging vision for your category from scratch or from existing insights. We can also help you to make the most of any existing Vision/Strategy work that may require tailoring for specific channels.
CATEGORY EXECUTION
We will ensure that you’re flawlessly executing the plans you have in place.
We can support you throughout all areas of category development including the capability to deliver range reviews, planograms, Point of purchase visions and promotional evaluation.


CHANNEL PLANNING
We will help you identify, prioritise and execute against channel specific challenges.
Our team have real world experience of navigating the complex channel architecture of FMCG and beyond. Through a structured approach, we make identifying opportunities and prioritising time and resource a lot simpler.
SHOPPER ACTIVATION
We will ensure that you’re fully maximising the power of shopper insights in your activation.
Understanding your shoppers is the key to unlocking the true potential within any category. We can work with you and your existing insight to understand your shopper’s motivations and behaviour and how this influences their path to purchase.
How we work

CONSULTANCY
Delivery of expert advice and tools aligned to a clear brief and objectives.

CAPABILITY
Development and delivery of bespoke Category/Shopper capability programmes.

FACILITATION
Full management & facilitation of cross-functional internal or external workshops.

INTERIM RESOURCE
Provision of first class experts to deliver against defined roles/tasks.
Our Coverage
Our Team
The entire team share our passion, our guiding principles and have held senior positions in either Category or Shopper functions, ensuring a consistently exceptional delivery.
With over 20 years FMCG experience, Paul has developed a core strength in practical application and simplifying complex challenges. He has worked in senior sales, customer marketing, and category management roles for Coca-Cola Enterprises, KP Foods, and United Biscuits in addition to 10 years consulting for many global branded manufacturers. Having worked across all trade channels his passion and knowledge excels in wholesale, foodservice and convenience impulse environments.
Gavin started his career at Nielsen 20 years ago and followed this with senior category and customer marketing roles at United Biscuits, Pepsico, and Accolade. He has worked as a consultant since 2011 and this, alongside his prior roles, has ensured a broad level of experience across many categories, channels, and markets. Gavin’s real strength is his ability to interpret insight and develop actionable strategies.
Robin has over 20 years of FMCG experience gained at Carlsberg, United Biscuits, and Nestle. He has worked in multiple category, insight and shopper roles and has provided successful leadership to best in class category teams. His significant experience in frontline customer facing roles has resulted in a real ability to turn theory and data into customer ready initiatives.
Clients & Testimonial
















