Team
Our

The entire team share our passion, our guiding principles and have held senior positions in either Category or Shopper functions, ensuring a consistently exceptional delivery.

Director

With over 20 years FMCG experience, Paul has developed a core strength in practical application and simplifying complex challenges. He has worked in senior sales, customer marketing, and category management roles for Coca-Cola Enterprises, KP Foods, and United Biscuits in addition to 10 years consulting for many global branded manufacturers. Having worked across all trade channels his passion and knowledge excels in wholesale, foodservice and convenience impulse environments.

PAUL
Director
Director

With over 20 years FMCG experience, Paul has developed a core strength in practical application and simplifying complex challenges. He has worked in senior sales, customer marketing, and category management roles for Coca-Cola Enterprises, KP Foods, and United Biscuits in addition to 10 years consulting for many global branded manufacturers. Having worked across all trade channels his passion and knowledge excels in wholesale, foodservice and convenience impulse environments.

Director

Gavin started his career at Nielsen 20 years ago and followed this with senior category and customer marketing roles at United Biscuits, Pepsico, and Accolade. He has worked as a consultant since 2011 and this, alongside his prior roles, has ensured a broad level of experience across many categories, channels, and markets. Gavin’s real strength is his ability to interpret insight and develop actionable strategies.

GAVIN
Director
Director

Gavin started his career at Nielsen 20 years ago and followed this with senior category and customer marketing roles at United Biscuits, Pepsico, and Accolade. He has worked as a consultant since 2011 and this, alongside his prior roles, has ensured a broad level of experience across many categories, channels, and markets. Gavin’s real strength is his ability to interpret insight and develop actionable strategies.

Director

Robin has over 20 years of FMCG experience gained at Carlsberg, United Biscuits, and Nestle. He has worked in multiple category, insight and shopper roles and has provided successful leadership to best in class category teams. His significant experience in frontline customer facing roles has resulted in a real ability to turn theory and data into customer ready initiatives.

ROBIN
Director
Director

Robin has over 20 years of FMCG experience gained at Carlsberg, United Biscuits, and Nestle. He has worked in multiple category, insight and shopper roles and has provided successful leadership to best in class category teams. His significant experience in frontline customer facing roles has resulted in a real ability to turn theory and data into customer ready initiatives.